
There are a number of ways to generate visitors for a web site, including:
However getting users onto a web site isn’t the end of the story. By making best use of this extremely powerful service offered free of charge by Google, web site owners are presented with the ability to see exactly what is happening when a user visits their web site, in an unnatural amount of formats.
Here are several of the useful features this tool possesses:
There are links throughout explaining all the terminology used and the layout of the site makes sense. There is a steep learning curve associated with Analytics and being willing to become accustomed to the idiosyncrasies of how the information is presented is essential.
There are tools that are self-explanatory however; Site Overlay is a brilliant way to dip into the habits of users. The web site being analysed is opened up, then boxes identifying where the user clicked appear next to each link, containing the number of clicks that the link received and the overall percentage of clicks for that page. Follow the user, click on a popular link and the web site will open as normal then the boxes will re-appear demonstrating where the visitors went next, if anywhere. A very quick and easy way of getting a totally different perspective on visitor trends.
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